If you’ve been to Google in the past week, and chances are you have, you may have noticed something different. Their logo.
They even came out with a video about their evolving logo over the years:
When I first saw it, I wondered what day it was, since they change their logo for different occasions. Apparently, they just decided to go sans serif with it. I’m personally not a fan. It looks like some knockoff site tried to copy the logo and used the wrong font. It’s just WRONG, and I don’t like it – no sir, not at all.
However, somebody with too much free time on their hands over at Gizmodo noticed something else about the new logo that I didn’t think of before. Apparently, it’s a smaller file size. It all has to do with the serif that was previously used, the amount of points and angles, and a bunch of other stuff you probably don’t pay attention to unless you’re really into graphic design, or you’re obsessive about fonts. But, hey, if that’s your thing, go for it. Who am I to judge?
Anyway, I suppose I’ve got to hand it to Google. Good on them for saving some bytes from going willy nilly all over the internet. They sure know how to stir up some news just by getting rid of a few extra lines here and there. I can’t say I particularly agree with their decision, but that’s why they make the big bucks and I’m just sitting here in my bedroom complaining about a font.