Disturbing stunt, or genius advertising?
(Okay, before I get into this, you have to see the commercial or you won’t know what I’m talking about. If you’ve already seen it, and you really would rather not watch it again, scroll down. I don’t blame you.)
I personally love commercials. I’m one of those people who goes to YouTube and just sits for an hour watching random commercials from all over the globe. So when the Superbowl arrives, I’m all about the commercials. This year, although there were several funny or controversial ads, one commercial has people talking.
Puppymonkeybaby is exactly what it sounds like. It’s a puppy, monkey, baby. Honestly, those three things should NEVER be combined, and I’m interested to see how they even came up with this concept. Exactly HOW MUCH acid was consumed in the creation of this horrific creature?
Whether it’s the unrealistic way it moves, the fact that it keeps spewing, “Puppymonkeybaby” from its pug-like lips, or the creepy way it jumps onto the furniture and starts licking one guy’s face, people are disturbed by this abomination that shouldn’t exist (and thank God it really doesn’t).
So why can’t people stop talking about it? Is it the fact that it’s SO disturbing? Do people want to get in on the action so they retweet to everyone they know? Is it the funky beat played with a rattle and repeated “Puppymonkeybaby” that gets into peoples heads? Or is it just good advertising?
Some companies will put out ridiculousness in order to get a rise out of people. It gets people talking. This is definitely one of those commercials, so WIN for Mountain Dew, amirite? Here’s the problem: More people were so dumbfounded by the fact that there was some unholy creature repeating its name like a mantra and shaking a rattle, that they forgot what the product even was. Even though I’d seen it twice before writing this article, I could only remember that it was something Mountain Dew related, not what the actual product was. Not only that, but if this is the best combo they can come up with for a commercial, think of what combo they put in the drink.
The stunt outshining the product happens sometimes, we’ll just have to see how it plays out for Mountain Dew. Perhaps ‘Kickstart’ won’t be on the shelves as long as they would have liked.
Perhaps “Puppymonkeybaby” will outlive the product it was meant to advertise. Let’s hope not. For our sanity.